RETENTION TRANSFORMATION FOR ECOMMERCE & OMNICHANNEL BRANDS
PROFIT ISN'T MADE ON THE FIRST CONVERSION. IT'S BUILT IN THE MONTHS AND YEARS THAT FOLLOW. AND IT DOESN'T COMPOUND ON ITS OWN.
IDLE HANDS WORKSHOP IS THE STRATEGIC CONSULTING PRACTICE OF MIKE SWANSON. I WORK AT THE LEADERSHIP LEVEL WITH ECOMMERCE AND OMNICHANNEL BRANDS TO BUILD RETENTION FROM THE DATA LAYER UP: AUDIT WHAT'S ACTUALLY HAPPENING ACROSS TEAMS AND TECH STACK, DEFINE THE PURCHASE RHYTHMS AND BEHAVIORS YOUR CUSTOMERS ACTUALLY FOLLOW, AND BUILD THE RETENTION ENGINE THAT KEEPS THEM COMING BACK.
BRANDS I’VE WORKED WITH
THE ECONOMIC CASE FOR RETENTION INVESTMENT
ACQUISITION COSTS KEEP CLIMBING. MOST BRANDS RESPOND BY SPENDING MORE ON ADS, RUNNING ANOTHER SALE, CHASING THE NEXT NEW CUSTOMER. THE PROMO CALENDAR KEEPS STRETCHING. OVER TIME THAT MATH STOPS WORKING.
THE BRANDS THAT BREAK OUT OF THE CYCLE BUILD A FOUNDATION INSTEAD: THE SEGMENTATION LOGIC, THE FLOW ARCHITECTURE, AND THE DATA STRUCTURE UNDERNEATH THAT MAKE EVERY STRATEGY ABOVE IT WORK.
AI-DRIVEN ANALYSIS AND EXECUTION ARE PART OF EVERY ENGAGEMENT. I USE AI TO GO DEEPER ON THE DATA AND TO BUILD PLAYBOOKS, FLOWS, AND CAMPAIGN STRATEGIES YOUR TEAM CAN RUN WITH. THE JUDGMENT IS MINE, EARNED OVER FIFTEEN YEARS. THE ANALYSIS AND THE OUTPUT ARE NOW SHARPER AND FASTER.
HOW I WORK
FULL RETENTION TRANSFORMATION
For brands rebuildING RETENTION from the ground up.
A FOUR TO SIX MONTH ENGAGEMENT WITH A DEFINED END. FULL IMMERSION WITH YOUR LEADERSHIP, MARKETING, AND CROSS-FUNCTIONAL TEAMS. TOGETHER WE AUDIT THE CURRENT STATE, BUILD THE ROADMAP AND THE CUSTOM PLAYBOOKS, AND ESTABLISH A MEASUREMENT BASELINE SO YOU CAN SEE WHAT THE WORK IS ACTUALLY MOVING. THIS IS FOR BRANDS READY TO INVEST THE TIME TO BUILD IT THE RIGHT WAY.
TEAM & TECH Roadmap Workshops
FOR BRANDS WHO NEED A CLEAR PLAN THEIR TEAM CAN EXECUTE.
I INTERVIEW YOUR STAKEHOLDERS, AUDIT YOUR DATA, AND FIND WHERE RETENTION VALUE IS LEAKING. AFTER SIXTY DAYS, THE OUTPUT IS A PRIORITIZED RETENTION ROADMAP YOUR INTERNAL TEAM OR AGENCY CAN RUN WITH. NO AMBIGUITY ABOUT WHERE TO START OR WHAT COMES NEXT.
Strategic ADVISORY Sessions
For brands who need senior guidance without adding headcount.
DIRECT ACCESS FOR PRESSURE-TESTING STRATEGY, AUDITING AGENCY PERFORMANCE, OR UNTANGLING DATA AND PLATFORM PROBLEMS. ADVISORY IS GUIDANCE, NOT EXECUTION.
MINIMUM COMMITMENT: FOUR WEEKS, NINETY MINUTES PER WEEK.
about MIKE SWANSON
I'VE SPENT FIFTEEN YEARS IN CRM, LIFECYCLE STRATEGY, BRAND, AND MARKET RESEARCH, BUILDING THE RETENTION FOUNDATIONS THAT REAL GROWTH DEPENDS ON.
AFTER TWELVE YEARS WORKING AND PLAYING IN THE GRAND TETONS, I NOW LIVE IN THE GREEN MOUNTAINS OF VERMONT WITH MY FAMILY. I'VE LEARNED THAT THE WILD PLACES I LOVE DON'T REWARD SHORTCUTS. NEITHER DOES CUSTOMER RETENTION. I BUILD EVERY ENGAGEMENT TO LAST LONG AFTER I LEAVE.
KLAVIYO GOLD PARTNER
KLAVIYO IS THE PLATFORM I BUILD ON. AS A KLAVIYO GOLD PARTNER AND LONGTIME POWER USER, I HELP BRANDS USE ITS FULL CAPABILITY TO CENTRALIZE OMNICHANNEL DATA INTO A SINGLE SOURCE OF TRUTH THAT EVERY RETENTION STRATEGY RUNS ON.
KLAVIYO PROVIDES THE INFRASTRUCTURE. IDLE HANDS WORKSHOP PROVIDES THE STRATEGIC LOGIC AND ARCHITECTURE THAT MAKE IT YOUR MOST PROFITABLE ASSET.
