RETENTION TRANSFORMATION FOR ECOMMERCE & OMNICHANNEL BRANDS
IDLE HANDS WORKSHOP IS THE STRATEGIC CONSULTING PRACTICE OF MIKE SWANSON. MOST BRANDS I WORK WITH HAVE ALREADY DONE THE HARD PART. THEY HAVE A CAPABLE TEAM, A STRONG CUSTOMER BASE, AND REAL OPPORTUNITY IN FRONT OF THEM. WHAT'S MISSING IS A RETENTION STRATEGY THAT CONNECTS THE DATA, THE TEAM, AND THE CUSTOMER EXPERIENCE INTO ONE COHERENT PROGRAM.
I COME IN AT THE LEADERSHIP LEVEL, AUDIT WHAT'S ACTUALLY HAPPENING ACROSS THE BUSINESS AND THE TECH STACK, AND BUILD THE ENGINE THAT KEEPS CUSTOMERS COMING BACK AND COMPOUNDS REVENUE OVER TIME.
BRANDS I’VE WORKED WITH
THE ECONOMIC CASE FOR RETENTION INVESTMENT
ACQUISITION COSTS KEEP CLIMBING. MOST BRANDS RESPOND BY SPENDING MORE ON ADS, RUNNING ANOTHER SALE, CHASING THE NEXT NEW CUSTOMER. OVER TIME THAT MATH STOPS WORKING.
PROFIT ISN'T MADE ON THE FIRST CONVERSION. IT'S BUILT IN THE MONTHS AND YEARS THAT FOLLOW. THAT COMPOUNDING DOESN'T COME FROM A QUICK-HIT TACTIC OR A NEW TOOL. IT COMES FROM THE SEGMENTATION LOGIC, THE FLOW ARCHITECTURE, AND THE DATA STRUCTURE UNDERNEATH THAT MAKE EVERY RETENTION STRATEGY ACTUALLY WORK.
AI-DRIVEN ANALYSIS IS PART OF EVERY ENGAGEMENT. I USE IT TO GET DEEPER ON THE DATA, FASTER, SO STRATEGY IS BUILT ON WHAT THE NUMBERS ACTUALLY SAY ABOUT HOW YOUR CUSTOMERS BEHAVE. THEN I SHOW YOUR TEAM HOW TO DO THE SAME. THE JUDGMENT IS MINE, EARNED OVER FIFTEEN YEARS. THE ANALYSIS IS NOW SHARPER AND FASTER.
HOW I WORK
FULL RETENTION TRANSFORMATION
For brands rebuildING RETENTION from the ground up.
A FOUR TO SIX MONTH ENGAGEMENT WITH A DEFINED END. FULL IMMERSION WITH YOUR LEADERSHIP, MARKETING, AND CROSS-FUNCTIONAL TEAMS. TOGETHER WE AUDIT THE CURRENT STATE, BUILD THE ROADMAP AND THE CUSTOM PLAYBOOKS, AND ESTABLISH A MEASUREMENT BASELINE SO YOU CAN SEE WHAT THE WORK IS ACTUALLY MOVING. THIS IS FOR BRANDS READY TO INVEST THE TIME TO BUILD IT THE RIGHT WAY.
TEAM & TECH Roadmap Workshops
FOR BRANDS WHO NEED A CLEAR PLAN THEIR TEAM CAN EXECUTE.
I INTERVIEW YOUR STAKEHOLDERS, AUDIT YOUR DATA, AND FIND WHERE RETENTION VALUE IS LEAKING. AFTER SIXTY DAYS, THE OUTPUT IS A PRIORITIZED RETENTION ROADMAP YOUR INTERNAL TEAM OR AGENCY CAN RUN WITH. NO AMBIGUITY ABOUT WHERE TO START OR WHAT COMES NEXT.
Strategic ADVISORY Sessions
For brands who need senior guidance without adding headcount.
DIRECT ACCESS FOR PRESSURE-TESTING STRATEGY, AUDITING AGENCY PERFORMANCE, OR UNTANGLING DATA AND PLATFORM PROBLEMS. ADVISORY IS GUIDANCE, NOT EXECUTION.
MINIMUM COMMITMENT: FOUR WEEKS, NINETY MINUTES PER WEEK.
about MIKE SWANSON
I'VE SPENT FIFTEEN YEARS IN CRM, LIFECYCLE STRATEGY, BRAND, AND MARKET RESEARCH, BUILDING THE RETENTION FOUNDATIONS THAT LASTING GROWTH DEPENDS ON. THE APPROACH IS STRAIGHTFORWARD: DURABLE RETENTION COMES FROM GETTING THE STRUCTURE RIGHT, NOT FROM QUICK-HIT TACTICS.
I SPENT TWELVE YEARS IN THE GRAND TETONS BEFORE MOVING TO THE GREEN MOUNTAINS OF VERMONT, WHERE I LIVE WITH MY FAMILY. THE WILD PLACES I LOVE ARE BUILT TO LAST, AND THEY DON'T TOLERATE SHORTCUTS. I BRING THE SAME STANDARD TO EVERY ENGAGEMENT: BUILD IT WELL, BUILD IT TO HOLD, AND MAKE SURE THE TEAM CAN MAINTAIN IT AFTER I'M GONE.
KLAVIYO GOLD PARTNER
KLAVIYO IS THE PLATFORM I BUILD ON. AS A KLAVIYO GOLD PARTNER AND LONGTIME POWER USER, I HELP BRANDS USE ITS FULL CAPABILITY TO CENTRALIZE OMNICHANNEL DATA INTO A SINGLE SOURCE OF TRUTH THAT EVERY RETENTION STRATEGY RUNS ON.
KLAVIYO PROVIDES THE INFRASTRUCTURE. IDLE HANDS WORKSHOP PROVIDES THE STRATEGIC LOGIC AND ARCHITECTURE THAT MAKE IT YOUR MOST PROFITABLE ASSET.
