RETENTION TRANSFORMATION FOR ECOMMERCE & OMNICHANNEL BRANDS
IDLE HANDS WORKSHOP IS THE STRATEGIC CONSULTING PRACTICE OF MIKE SWANSON. MOST BRANDS I WORK WITH HAVE THE SAME PROBLEM: A CAPABLE TEAM, A STRONG CUSTOMER BASE, AND A FLAT REPEAT PURCHASE RATE. THE OPPORTUNITY EXISTS, BUT THE DATA IS SCATTERED ACROSS PLATFORMS AND NOBODY OWNS THE COMPANY-WIDE RETENTION STRATEGY. I COME IN AT THE LEADERSHIP LEVEL, AUDIT WHAT'S ACTUALLY HAPPENING ACROSS TEAMS, AND BUILD THE RETENTION FOUNDATION THE BRAND DESERVES.
LET’S GET STARTED.
THE ECONOMIC CASE FOR RETENTION INVESTMENT
ACQUISITION COSTS KEEP CLIMBING. MOST BRANDS RESPOND BY SPENDING MORE ON ADS, RUNNING ANOTHER SALE, CHASING THE NEXT NEW CUSTOMER. OVER TIME THAT MATH STOPS WORKING.
PROFIT ISN'T MADE ON THE FIRST CONVERSION. IT'S BUILT IN THE MONTHS AND YEARS THAT FOLLOW WITH THE COMPOUNDING EFFECT OF RETENTION. NOT A QUICK-HIT TACTIC, NOT A MAGICAL NEW TOOL. THE SEGMENTATION LOGIC, THE FLOW ARCHITECTURE, THE INTEGRATION AND DATA STRUCTURE THAT MAKES EVERYTHING ELSE WORK EFFICIENTLY.
AI-ASSISTED ANALYSIS IS PART OF EVERY ENGAGEMENT. I USE IT TO GO DEEPER ON THE DATA FASTER, AND I SHOW BRANDS HOW TO DO THE SAME.
READY TO BEGIN?
BRANDS I’VE WORKED WITH
HOW I WORK
FRACTIONAL RETENTION LEADERSHIP
For brands rebuildING from the ground up.
I COME IN AS YOUR HEAD OF RETENTION. FULL IMMERSION WITH YOUR LEADERSHIP, MARKETING, AND CROSS-FUNCTIONAL TEAMS. WE BUILD THE ROADMAP, THE PLAYBOOK, AND THE FOUNDATION TOGETHER. THIS IS THE ENGAGEMENT FOR BRANDS THAT NEED THE WHOLE THING DONE RIGHT, NOT JUST ADVISED ON.
TEAM & TECH Roadmap Workshops
FOR BRANDS WHO NEED A CLEAR PLAN THEIR TEAM CAN EXECUTE.
I INTERVIEW YOUR STAKEHOLDERS, AUDIT YOUR DATA, AND FIND WHERE VALUE IS LEAKING. THE OUTPUT IS A PRIORITIZED RETENTION ROADMAP YOUR INTERNAL TEAM OR AGENCY CAN RUN WITH. NO AMBIGUITY ABOUT WHERE TO START OR WHAT COMES NEXT.
Strategic Workshop Sessions
For brands who need senior guidance without adding headcount.
DIRECT ACCESS FOR PRESSURE-TESTING STRATEGY, AUDITING AGENCY PERFORMANCE, OR UNTANGLING DATA AND PLATFORM PROBLEMS.
MINIMUM COMMITMENT: 4-week engagement (1 hour / week)
about MIKE SWANSON
A Craftsman’s Approach to Growth
I'VE SPENT 15 YEARS WORKING DIRECTLY IN CRM, LIFECYCLE STRATEGY, BRAND, AND MARKET RESEARCH, HELPING BRANDS BUILD THE RETENTION FOUNDATIONS NECESSARY FOR LASTING GROWTH. MY APPROACH IS STRAIGHTFORWARD: DURABLE RETENTION COMES FROM STRATEGIC QUALITY AND STRUCTURAL INTEGRITY, NOT SIMPLY QUICK-HIT TACTICS.
AFTER 12 YEARS LIVING AND WORKING IN THE GRAND TETONS, I NOW LIVE IN THE GREEN MOUNTAINS OF VERMONT WITH MY FAMILY. THE WILD PLACES I LOVE DEMAND DURABILITY, INTENTION, AND CARE. I BRING THAT SAME MINDSET TO EVERY ENGAGEMENT.
KLAVIYO GOLD PARTNER
Klaviyo is the best-in-class platform for unified commerce and customer retention. As a Klaviyo GOLD Partner and longtime power user, I help brands leverage its advanced capabilities to centralize omnichannel data into a single source of truth that powers every strategy that follows.
Klaviyo provides the infrastructure. Idle Hands Workshop provides the strategic logic and architecture to make it your most profitable asset.
