Idle Hands Workshop is a retention consulting practice helping outdoor, heritage, and hard goods brands grow through data-led and experience-driven CRM strategy.

With more than 15 years across CRM, email, SMS, and market research, I’ve built powerful in-house retention programs for Jackson Hole Mountain Resort, Stio, and Filson, and also led a Klaviyo Gold Partner agency serving emerging outdoor brands. I now partner with leadership teams to turn brand platforms and go-to-market strategy into clear customer journeys and profitable retention ecosystems. I believe lasting retention is built through intention and quality, not simply quick-hit tactics.